Brent Cross Town
Commercial, Land and Strategy Advisory
CLIENT CONTEXT
Brent Cross Town (BXT) is one of the UK’s largest regeneration projects – a 180-acre, £8 billion mixed-use development forming part of the wider Brent Cross Cricklewood programme in North London. The project, a joint venture (JV) between Related Argent and the London Borough of Barnet (LBB), will consist of around 7,000 homes, three million sq.ft of commercial space and a new town centre – all supported by extensive public realm, community, retail and leisure facilities.
The Start Advisory directors have been working on BXT since the inception of the scheme. All three previously held senior roles within Argent Related (now Related Argent) when the project began. Since founding Start Advisory, they have been engaged by Argent, putting their understanding of the project’s structure and stakeholder landscape to pivotal use.
PROCESS
The Start Advisory directors’ involvement in Brent Cross Town covers everything from the early masterplanning and delivery phases through to ongoing strategic advice today.
Key areas of input include:
Land acquisition and assembly: We negotiated the deals needed to acquire all the land interests across BXT, and worked with LBB to secure three Compulsory Purchase Orders (CPOs) for land that could not otherwise be acquired by agreement. In total all land and interests were secured for a sum considerably below the original estimate. The process was inevitably complex, given the number of interest and with strong resistance in some quarters. A successful defence by the team against both a Judicial Review application and a High Court appeal shows both how robust the applied acquisition strategies were and how confident the JV was of the scheme in general. We also took care of cleaning up land titles of historic rights and other title anomalies.
Commercial restructuring: We offered essential support to help the JV the renegotemajor commercial agreements within the wider Brent Cross Cricklewood framework, decoupling BXT from contractual interdependencies that linked the scheme to other adjacent developments that were stalled and consequently hindering progress. This helped “unlock the scheme”, and enable the JV to confidently move forward with its development on its own terms.
Transport and infrastructure strategy: We advised on a new transport approach that shifted emphasis from highway expansion towards sustainable travel and active-transport investment. This change reduced long-term congestion risk and saved the scheme millions of pounds.
Stakeholder engagement: Acting as a trusted intermediary between Related Argent, LBB, Network Rail and other stakeholders to align commercial, planning and delivery priorities that threatened the opening of Brent Cross West station.
While Start Advisory is now engaged primarily in a strategic advisory capacity, the firm continues to provide historical and commercial insight to the Related Argent team and the JV board.
RESULTS
Start Advisory’s contribution has played a critical role in de-risking this landmark development and ensuring obstacles were overcome:
£50 million+ land acquisition savings
Proactive negotiation and efficient CPO management led to significant cost reduction.
£20 million+ highways cost savings
Achieved by reshaping the transport strategy around the concept of sustainable mobility.
Unblocked commercial delivery
Via successful renegotiation of JV agreements across the wider Brent Cross Cricklewood framework.
Successful opening of Brent Cross West station
Providing a key gateway to the new neighbourhood.
Continued strategic partnership
With Related Argent drawing on Start Advisory’s expertise in governance, legal structure and delivery risk.
“You can’t do anything if you don’t own the land. Delivering that work under budget was hugely satisfying – and working with the whole JV team remains one of the most enjoyable periods of my career.”
— Ruairidh Jackson, Start Advisory founding director